Be Ready

How do we get smartphone-wielding millennials talking about (and using) point and shoot cameras? We create a once-in-a-lifetime experience and remind everyone to “Be Ready” to capture the quality moment with a quality camera, the Canon PowerShot.


We created 5 scenes of “Old New York” and staged them throughout Manhattan to look like “uncovered” remnants of times past. The campaign continued with more "Be Ready" moments when we partnered with Rolling Stone and hosted an "impromptu" show at BAM featuring The Joy Formidable, and a spontaneous 10-course tasting menu experience at Nobu in Malibu.